Understanding Patients, HCPs, and Their Relationship
We’ve been studying the impact of the economy on healthcare for several years. Here’s an example of what we’re hearing:
Since 2000, we have been helping pharmaceutical companies and health and wellness brands understand patients and HCP’s by bringing unique qualitative research methodologies to global health and wellness market research. We are a leader in the field of ethnographic research and in the making of documentary films of that research. We focus on health and wellness-related topics and excel at bringing true understanding of patients and HCP’s in their real day-today lives.
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From our blog: what we're hearing from patients, HCPs, and marketers
To facilitate the conversation about marketing and market research topics, we've invited some of our favorite thinkers to join us occasionally as guest bloggers. Please join our conversation by posting your thoughts from time to time.
The Romney Problem and Pharma Market Research
Posted by Stephan Cotton on December 6, 2012
What can market researchers learn from the recent Romney campaign? Aside from late night jokes, a lot. The key is to let common sense and objectivity guide your marketing research program. The one point that all observers of the recent election agree upon is amazement that the Romney team went into election night thinking they’d won, only to be soundly drubbed in all but one swing state. Their polling was so far off base that Continue this post…
The Case of the Shrinking Baby
Posted by Laura Popper, MD on February 29, 2012
Time & Place: 1979. New York City. I’ve recently completed my pediatric fellowship and am sticking my toe into private practice. I’m too poor for a permanent office. I’m renting space in a large limestone building in the east 70’s set up for doctors like me who need space on an as-needed basis. I pay $90/month and $10/hour for a rotating office suite. My purse contains patient files and a stethoscope. My patient load is Continue this post…
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